we'regoingtotalkabouttheimportanceofincorporatingvisualmarketingintothebusinessstrategy. Thismethodhas a numberofadvantages. Inaddition, youwillfindsomeveryusefultipsforintegration.
HowVisualMarketing Works
A person'seyesare a directguidetomaking a decision. A glancewillhavemoreimpacton a human'schoicethanwhen a personhearsorreadsinformationaboutit. Humansperceivevisualinformation 60,000 timesfasterthantextinformation. Mankinddoesn'tthinkinwords, butinimagesinstead.
Theseareallreasonswhythevisualcomponentofmarketingisveryimportantforpromotionandprofitgrowth. Whilepreviouslyyoucouldthinkofvisualmarketingasbillboardsorflyershandedoutinfrontof a store, nowit's a wholenewconcept.
Byvisualmarketing, wemean a rangeofelaboratesolutions, fromthelogo, fonts, andcolorschemeofthebrand, toanyinformationthatcanbepresentedthroughpictures, infographics (includinginteractiveones), videos, etc. Therearemanytypesofvisualmarketing.
WhyVisualMarketingSells
Itincreasesuserengagement
Visualmarketingisusedtoengageusersbecausewordsalonearenotenoughtopromoteanything. Youneedtodevelop a thoughtfulstrategyandusequality, uniquecontenttofirstengageusersandthenpromptthemtointeract.
Visualcontentshouldnotbelimitedtoflickeringads, butratherit'sanopportunitytotellaboutyourproductorservice, yourblog, yourorganization, etc. Theinformationcanbeusefultousers, including a story, a how-toguide, animportantinfographic, a table, oranyotherbutcertainlyhelpfulconcept.
Itbuildsrecognition
Thebrandnameisnottheonlythingtofocusonwhenwetalkaboutthepopularityofthebrand. Whenusersrecognizeitbyitslogoorcolors, orevenby a specificfont, itspeaksvolumesabouttheeffectivemanagementofthebusiness. Managersofsuchbusinessesarewellawarethatrecognitionisthefirststeponthecustomer'spathtopurchase. Theconsumerneedstoknowthebrandtodecidetointeractwithit. Recognitionbuildscustomertrust, increasesloyalty, andhas a competitiveadvantage.
Creatingstrikingvisualcontent - suchasinfographicsonin-houseresearch - willquicklyspreadthebrandnameacrosssocialmediaandotheronlinevenues. Outdooradvertisingchannels, billboards, andcarstickersarealsoanindispensablepartofvisualmarketingtoincreaseawarenessandthuspotentialsalesgrowth.
Itcontributestosocialmediasharing
Oneofthemaingoalsofvisualcontentistosimplifythematerial. Inotherwords, imagesandvideosshoulddeliverinformationfaster, easier, andmoreinterestingthanthetext. FacebookandTwitterpoststhatcontainimagesgetmorerepoststhantext-onlyposts. AndplatformslikeInstagramandSnapchatprioritizevisuals, makingthetext a secondaryfactorinsocialengagement.
Thestrategyofvisualmarketinginsocialmediaistospreadthenameofthebrandasmuchaspossible, engagingusers, whichwillthenleadtosales.
TipsforVisualMarketingCampaigns
Incorporatedesignintobranding
Designthatissubtlyembeddedintobrandinghas a positiveeffectonincreasingthevalueof a productorserviceamongusers. Italsohelpsbuildtrust, customerloyalty, andmaintainanemotionalconnectionwithconsumers.
Brandadvertisingcampaigns
Anyadvertisingcampaignisaimedatattractingnewcustomerstothebrand. However, today'saudienceisusedtoallkindsofpromotionsonline. Thebrandeddesignincorporatedintoanadvertisingcampaignallowscreating a specialimageofthecompanywithinitstargetaudience, inaddition, itprovidesanopportunityfortargetingadvertisingtoconsumerswhohavealreadyformedanimpressionofyourcompany, andtostrengthenrelationshipswiththem.
Logthestatisticsofcampaignresults
Trackingtheresultsofadvertisingcampaignshelpstobuild a clearpictureofhowsuccessfultheyare, whattheshortcomingsare, andwhatcanbeadjustedtoachieveevengreaterresults. Trulyeffectivebusinessmanagementalwaysfocusesonmetrics, conducts A-B testing, andusesvariousmarkerstoevaluatedigitaldesignamongotherthings.
UseUser-GeneratedContent
Photos, videos, text, andothertypesofcontentthatInternetuserscreateandpostonlinethemselveshaveanenormousadvertisingeffectonthebrand. Theimagescomingdirectlyfromusersincreasebrandawareness, authorityintheeyesoftheusersthemselves, aswellasbrandrecognition. Allowusers a quicksharefromyourwebsite.
Researchyourcompetitors
Researchinghowcompetitorsusevisualmarketingallowstoanalyzesuccessfulandfailedmethods, catchpopulartrendsanddrawconclusions.
Sticktoconsistency
Beconsistentinyouruseofvisualmarketing, don'tgraballthenewfangledtricksandtrends. Chooseonlytheappropriateandrelevantonesforthecompany. Ifstatisticstelltomakechanges, testthemfirstandintroducethemgradually. Ifthereisnoconceptandhistorybehindthedesign, itbouncesfromtrendtotrend, itwillbedifficulttocountonsuchbenefitsastrust, loyalty, sharing, purchases, andre-purchases. Beuniqueyetrelevant.
Conclusions
Visualmarketingistheinterconnectionbetween a visualelement, suchasanimageorvideo, andthemessageitconveys. Basedoncognitivepsychology, companiescaneffectivelymarkettheirproductsandservicesthroughthevisualenvironment. Thismakesitmucheasierforconsumerstoretainandprocessinformation. Thus, intheprocessofdeveloping a businessstrategyforanybusiness, itisveryimportanttointegratevisualmarketingfromtheverybeginning. Andwhatareyourthoughtsonvisualmarketingstrategy?
Author’s BIO:LouisSawyeris a professionalwriter, editorand a webdesignexpert. Sheloveswritingabouttechnologytrends, webdevelopment, mobilegamesandbusinessissues. Also, Louisworksas a proofreaderatComputools. FollowLouisonTwitter.