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In advertising, there are two types of ads: classified and display.


Whose adverts do you see the most of each day in newspapers?

People who are new to newspaper advertising might be stumped by this question for a long time. Few individuals outside of the media and advertising industries are familiar with the many formats used to print or publish advertisements. They have no idea how much things cost, how many formats there are, or any of that sort of thing.

Newspaper advertisers sometimes inquire about the cost of placing an ad on the front page of a newspaper, even if it is just 5-6 lines long. Advertisers are frequently uninformed about the differences between ads that appear on the front page of newspapers and those that appear in specific dubai classifieds sections, as evidenced by this.

As an advertiser, you should be familiar with the subtleties and characteristics of the various ad styles that are printed in Indian publications. The following is a detailed breakdown of the many ad kinds that appear in broadsheet and tabloid publications.

Types of Ads in the Newspaper

Classified and Display ads are the two most common types of ads printed in periodicals. As an advertiser, you need to know which ad type is best for your budget and what benefits it has to offer.

Type of Classified Ad

Because it is the most basic and least expensive form of newspaper advertising, we'll start here. Classified advertising appear on pages designated solely for them, and they are grouped into distinct categories.

Classified advertising come in two varieties:

Text with Restricted Access- In keeping with their name, text adverts feature simply words or text in the form of a banner ad. According to how many words, lines or characters are included inside a classified advertisement's content, the price is determined. Ad improvements can be used if an advertiser is ready to invest a small amount of money to make their text ads more noticeable. Highlights are added to the ad to help it stand out from the rest of the text ads. The following are some of the highlights:

A tick is put at the beginning of the first line to help it stand out more clearly.

The full ad content is surrounded by a small border to distinguish it from the rest of the text ads.

Text can be bolded or underlined, depending on whether you want it to stand out against the backdrop colour or the entire ad content is printed in bold.

It's important to be particular when it comes to text ad categories and subcategories so that they appear in the classified section.

Matrimonial ads in Times of India should be put in the "Wanted Groom" or "Wanted Bride" sections to guarantee that only relevant responses are received. For a more precise matrimonial search through classified text advertising based on Caste, Community, Language, and Profession, further classifications can be added.

Advertisement Types: Classified Display- Display classified ads are a more advanced form of the classified advertisement type. This ad type isn't restricted to text, words, or even characters, as is the case with many others. Adding photos, logos, and custom headers, footers, body, and border colours, as well as custom fonts is also possible. The format of these adverts makes them stand out from regular classified text ads. classified display advertisements come in two sizes: medium and large

This refers to classified advertising that take up only one news column in the classified pages, which are approximately 3 centimetres wide. • Single Column- Single column ads are classified ads that take up only one news column in the classified pages, which are approximately 3 centimetres wide.

A double-column ad is a classified ad that occupies two news columns, which are around 6 centimetres wide.

Display classified advertising are limited to a maximum width of 6 centimetres, and they appear alongside text classified ads in the same magazine. They are priced according to the amount of space they take up on the newspaper page, which is measured in square centimetres (SQ cm). These ads are great for obituary announcements, as well as small-budget recruitment and retail campaigns.

This is an example of how an obituary ad can be crafted to include the deceased person's photograph, as well as an accompanying message, and include the contact information and the location of the event or advertiser in the footer of the ad. A retail advertiser, on the other hand, can include a logo, photos, and custom header, footer, and body colour and font in their advertisements.


Type of Ads That Show Up on the Screen

Newspaper display ads are the most ostentatious of all ad formats. For the advertiser, there are no size or page restrictions. It is possible to calculate the cost of the ad after specifying the suitable size because this ad type is also paid per square centimetre.

A Few Display Ads Facts:

A complete page of display ads can take up a quarter of the page's total real estate, or they can be distributed across half of the page.

The ad can be placed on the front, back, or third page of any newspaper, depending on the advertiser's option, with an additional fee. • The ad can be customised in terms of design, including the insertion of images, logos, headers, and footers.

Ads created by professionals or people can also be published in this way.

An ad's minimum dimensions should be 4 cm by 4 cm.

Businesses, recruitment drives, real estate projects, educational institutions, and even major retail chains can use this ad type to promote and market themselves.

When it comes to Diwali advertising, for example, a jewellery business can simply hire an expert to design their ad and logo so that it is innovative and memorable. The ad should run for the duration of the event and explicitly include the contact information and location of the event.

Advertisers benefit greatly from the inclusion of such specifics, since readers are more likely to pay attention to their ads and visit their stores as a result. Ad types should be chosen according to your needs and budget while also considering the advantages of each ad kind.


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