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What is Drip Email Marketing?

 Drip emails are the most effective approach to communicate with your consumers right now. This article discusses what drip emails are, why they're important, and how to choose the finest.

It is impossible to overstate the necessity of consistently marketing one's business to customers. Every business's purpose is to create sales, and in order to do so, clients must be informed of the company's existence and the services it provides on a regular basis. Drip email marketing is a terrific approach to do this. Emails, as Chris Hexton points out, can be used to create systems that help ‘convert subscribers into users and users into customers'.

Drip email marketing is a method of sending a small number of emails to a specific audience over time. This type of communication is sent automatically in response to consumer activities or a change in their status. Triggers are what they're called. Basically, emails are created ahead of time to suit these activities or modifications, and once these actions are identified, tailored emails are delivered to the subscriber from the already written ones.


Drip email marketing allows you to send customised bulk messages to a specific group of people. Simply told, the messages will be individualised to each recipient, despite the fact that they are automated, in order to make the reader feel significant as a vital member of the company. Joe Chernov, Vice President of Marketing at Pendo.io, sums up the significance of this.


When Should Drip Email Messages Be Used?

1. When a New Audience Member Joins: Welcome mails are the most common term for these. Welcome emails are a terrific place to start when it comes to impressing and making consumers feel special. Every firm has its own style of welcome emails, but most should include pleasantries and any important information you want to convey to your clients. Ace & Tate is an excellent example of a company that collects everything from greetings to marketing messages, product links, and even social network pages for involvement.


2.When a consumer makes their first purchase: drip emails are a terrific method to thank them. It makes a terrific first impression for your business. Features of the product, instructions on how to use the goods purchased, and recommendations of other complementary products purchased by other customers might all be included in such an email.


3. To Remind Customers About Fab's Abandoned Shopping Carts: A well-crafted drip email on abandoned shopping carts could persuade a previously uninterested customer to make a purchase and remove their history. Such emails should not be intrusive or forceful, as this may convey the customer the wrong message.

4. To Make New and Useful Product Recommendations: Drip emails are used to promote new and useful items, according to customer style. Customer recommendations might be established based on previous purchases or particular activities committed by customers.


5. Subscription Renewal Reminder: Emails are an excellent approach to inform clients about upcoming subscription renewals. It's understandable that customers don't always remember this, so having the brand remind them is a positive experience.


6. Nurturing Leads: Nurturing leads is a terrific strategy to increase sales and brand value. This can take numerous forms, such as providing information on product features, educating customers on services, and providing tips on how to best use some of your items, among others.


What to Look for in an Email Marketing Tool


  • A decent email marketing platform should provide a large number of email templates for various purposes that can be readily adjusted to match a company's brand.

  • An effective email marketing platform should be capable of producing interesting emails and newsletters that increase brand exposure and sales. Emails like these shouldn't be so old that they end up in the spam bin.

  • Customers should feel as if they are being addressed to directly. It's fantastic if your email marketing software communicates with subscribers using conversational titles or even a subscriber's personal name.

  • The email marketing tool must be user-friendly, which means it should be simple to use and access.

  • It must be suitable for opening emails on mobile devices: The email marketing software should give a template that reflects a mobile-first approach.

  • It must be adept at segmentation, ensuring that emails are sent only to those subscribers who require them at the moment. An abandoned shopping cart reminder email, for example, should not be sent to a new subscriber.

  • You don't want to be caught off guard when your subscriber list grows, therefore a decent email marketing solution should have realistic sending restrictions and endless alternatives. It is simple to measure the performance of your email marketing by using a good email marketing platform. You may measure delivery rates, bounce rates, and unsubscribe rates to get a better idea of how your brand is doing so far and what changes need to be made. Also, because of the excellent results it produces, email marketing is a cost-effective method that should be explored by any business.


Conclusion

The type of email marketing software employed by the organisation has a significant impact on the performance of email marketing. Choosing an unreliable or inefficient email marketing software might have devastating consequences for a company's marketing efforts. That is why we have created Mailsend for you. Mailsend is an excellent email marketing software since it meets all of the criteria listed above, ensuring successful outcomes as well as high levels of engagement and revenues from email marketing. It is also highly cost effective. For a successful drip email marketing campaign, 500 applications would be the best option.


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