Skip to main content

The Pros and Cons of an Influencer Marketplace


The Pros and Cons of an Influencer Marketplace


Running an influencer marketing campaign is no child’s play. It requires a lot of planning, conceptualizing, developing, implementation and monitoring to give the best bang for the buck. Every marketer strives to meet their brand’s goals by using a cost- and resource-effective influencer marketing strategy.


This is easier said than done. Time and resource-constraints mean brand managers need to use every tool out there to make their marketing campaign a success. To start with, they need an influencer marketplace to find the right influencers from hundreds out there online.


These marketplaces simplify the brand manager’s job to a great extent. With the help of these influencer marketing platforms, brand managers can implement complex influencer marketing campaigns with ease. However, these marketplaces come with their own set of challenges.


In this post, we’ll see the advantages and limitations of these influencer marketplaces to know what to expect from them.


Let’s get started.


The advantages of influencer marketplaces


Thorough background and performance checks

Influencer marketplaces have high onboarding standards. Only those influencers are on board who have consistently maintained an engaged following and the right quality of every post.


With thousands of people claiming to be influencers vetting each of them can be a tough task for brands who would have otherwise reached out to them via email or direct messaging on social media.


Quick and easy collaborations

The influencer platform ensures each influencer is worthy of getting an influencer marketing contract. This means they are trained to know what to expect and how to use  various software and tools to get their work done.


Brands do not need to spend precious time and resources explaining things to them prior to the marketing campaign.


Access to all types of influencers

Influencer marketplaces have all types of influencers to choose from- those with only about a thousand followers to those with millions of followers.  The pricing for each influencer depends on the engagement level and the number of followers he has. Brands can choose a set of influencers that appeal to their requirements without worrying about quality.


You can find specific influencers for niche campaigns

Sometimes, brands have a very specific requirement when it comes to influencers. For example, a brand may need an influencer to promote their corporate skill development workshops to a select group of Human Resources professionals operating within a niche.


It is practically impossible to find the right influencer by reaching out to a broad audience. It is only at influencer marketplaces where you can get the right influencer to get this job done.


The drawbacks of influencer marketplaces

Though influencer marketplaces help you select the right influencers, they do come with certain pitfalls. Brand managers need to ensure they choose the right influencer marketing platform  to ensure they do not have unexpected surprises.


You might be restricted to a certain pool of influencers

Though you may find genuine and passionate influencers in these marketplaces, there could be some influencers that tick the right boxes but may not be present in these marketplaces.

Your influencer marketing campaign could work better if it had the right influencers that weren’t part of the marketplace.


Your campaign incentives may not appeal to the influencers

You aren’t the only brand in your niche using one particular influencer marketplace. The influencer can view similar brand’s offers and choose one that suits him best. If you do not offer appealing incentives and remuneration for your campaign, there is the chance that your competition may get the better suited influencers.


There might be hidden or unexpected charges

Some influencer marketplaces may impose charges at a time when you least expect it. These charges can be over and above the prices you pay for using the platform and interacting with the influencers. Such charges not only add to your marketing costs but also erode your influencer’s earnings.


In Conclusion


Though influencer marketplaces are a great place to meet the right influencers, they have their own share of drawbacks. You must not depend solely on the influencer marketplaces, an open mind is what helps best. Sometimes you may get the right influencer from amongst your own staff, customers or others. What matters the most is having an influencer that grows organically and takes your brand places.



Title: The Pros and Cons of an Influencer Marketplace


Meta Description: Running an influencer marketing campaign is no child’s play. It requires a lot of planning, implementation. For that, read this article to learn more about it.



Popular posts from this blog

Superstitions in the Information Technology industry, according to ERA

  In the modern age in which we live, the age is used on a daily basis. Although we value generation along with our smartphones and Wi-Fi, we are temporarily able to stop and wonder how our devices definitely work. Technology is becoming increasingly dynamic and complex, making it difficult for the average person to understand what painting is all about. This misunderstanding can then lead to superstitions and misinformation that can do more harm than good.   Whether you're definitely buying your first laptop computer or turning your home into a smart home, you might as well ask what are some of the recurring myths in the Information Technology industry. Are In fact, you might assume that many of these superstitions are actually due to the fact that they are too many. To help you learn more about the technical information and how you use it on an afternoon basis throughout the day. Here are some common misconceptions within the IT enterprise.     Closing apps that open inside

How image recognition transforms business processes and business Engagement?

  The global image recognition industry is anticipated to be worth $38.9 billion by 2021. Meticulously, this technology is becoming more popular and in-demand – but what is the reason behind it? Many sectors use new technology in different ways, png to dds converter and image recognition software is no exception.  For greater visibility of the brand, the business has png to dds converter.  What is image recognition technology? Image recognition technology is a term used to describe a type of technology that recognises images. This technology is primarily intended to retrieve, process, evaluate, and interpret images, photos, and high-dimensional data. It collects information from the "real world" and converts it into useful information in a variety of formats.  This might range from uploading a photo of a group of pals to Facebook, which automatically tags each individual, to doing a digital fingerprint scan to identify a person's identification. Various png to dds conver

How to Increase Your Blog Traffic by 60%

  If you're wondering how to increase your blog traffic, this article has a few tips to help you out. The author of the article explains that there are many different ways to improve your blog traffic and even offers a few ways to get started in just two minutes! Why Your Blog Needs a Strategy A blog needs to have a strategy to be successful. One of the most important aspects of a blog strategy is optimizing your content for search engines and social media. You should also consider having a call-to-action in every post as well as an educational section with content on how to do things such as interview guests, write guest posts, and take surveys. Blogging is all about self-expression, which means that it can be difficult to define a solid strategy for your blog. What exactly do you want to write about? An easy way to follow a strategy is by creating a "blog post plan". A blog post plan can give you an idea of what your blog posts should include and who they should be