Mobile app development company has changed greatly over the last few years, but these twelve trends will continue to shape its direction in the future. Whether you’re developing your own mobile apps or hiring someone else to do it, these ideas can help you plan ahead and make sure your app succeeds in this highly competitive environment. At the same time, keep in mind that trends tend to change faster than the human ability to predict them, so take this list with a grain of salt and adjust it as necessary!
1) Native Apps Will Get a Huge Upgrade
Today, almost half of smartphone users use some kind of alternative app. Most of these apps are downloadable from an app store, such as Google Play or Apple’s App Store. These native apps—which comprise only a small percentage of all apps—do not require an internet connection and cannot be viewed on a desktop computer.
However, native apps are not without their shortcomings. Because they are designed to be used on mobile devices only, they are often limited by platform functionality and incapable of offering a seamless experience across all platforms. For example, users who use Facebook as a browser-based app on their computers aren’t able to enjoy all of its features—such as messaging or posting status updates—because those functions don’t exist outside of its main app.
2) Innovative Creative Techniques Will Be Used
Predictions suggest that in 5 years time, more creative techniques will be used when developing mobile apps. This will ultimately deliver new and compelling app experiences. Techniques such as Artificial Intelligence (AI), Virtual Reality (VR) and Augmented Reality (AR) are expected to play an increasingly important role in app development over the next few years. A study found that by 2020, AI is predicted to deliver 52% of enterprise-grade apps across many sectors.
3) Mobile Apps Will Become Digital Assistants
In 2021, more than 30% of mobile app users will have interacted with a personal assistant at least once. By 2022, half of those interactions will be with an AI-powered digital assistant, as users begin to expect a seamless experience across their phones and other connected devices.
4) Use of Augmented Reality will Increase
Augmented reality (AR) is an interactive computer technology that blends real-world people, data, and objects with user-generated content. For example, AR technology can be used to view your favorite restaurant through your phone camera and then see directions overlaid onto a real-time view of that restaurant. The most popular current use case for AR is Pokémon Go. While it might not be as popular as before today, there are still many opportunities for business owners to harness AR in their mobile app development in usa.
5) In-App Purchases Will Become Commonplace
Mobile app developers are already jumping on board in droves to give their users a reason to make an in-app purchase. The pay-to-win trend is here to stay, but its staying power depends on how well these in-app purchases are implemented. Users don’t want to feel like they’re being nickle and dimed at every turn when they download an app, but by doing it right, mobile app developers can create sustainable revenue streams with minimal backlash from their users.
6) Personalized Mobile Apps Are Coming
Personalized mobile apps will be a major trend in future. In fact, it’s already starting to happen now. However, as technology continues to advance and IoT devices become more common, we’ll see an even greater increase in user-specific and location-specific data collection.
7) Developers Are Improving on Speed and Security
It’s great to see developers improving on speed and security. No one wants to download an app that takes ages to load or keeps crashing, and users don’t want their information leaking out. Developers are making apps more functional and secure with each release, which is why we can expect these trends to stick around for some time. What apps do you use that follow these trends?
8) Chatbots Are Becoming More Important
Chatbots are becoming more common, thanks to advancements in AI and their integration with mobile apps. Consumers will be able to interact with chatbots through voice commands or by text—which means they’ll be able to interface directly with businesses no matter where they are. Chatbots aren’t just making ordering easier; they’re helping businesses better understand customers. The smarter chatbots get, the more effective they become at developing targeted advertising strategies.
9) Artificial Intelligence is a Necessity
According to a survey carried out by TechCrunch, 42% of mobile app developers are working on implementing AI into their apps. Why? Artificial intelligence is fast becoming one of the go-to features of modern apps. Consumers crave efficiency, and AI can automate tedious processes or increase personalization so that consumers can find what they need quickly and easily. If you’re looking to build a thriving app in five years’ time, it might be worth considering artificial intelligence as an addition or replacement for certain functionality.
10) Machine Learning Is Improving Mobile Applications Everywhere
It’s no surprise that machine learning is changing business. But, it’s happening in every aspect of our lives, including mobile apps. With machine learning, your app can adapt to situations or even users based on preferences and trends over time. This technology will change how you build mobile applications because there will be no need to create separate versions of your app—the concept of multi-channel content will be outdated. Learn More>