How to use SEO keywords in the text?


The formation of search results depends on certain factors, which are also called ranking factors. If you use all the conditions laid down by the search algorithms, you can be at the top of the search results in a few updates. One of the most important parameters by which the promotion takes place is memorable phrases, according to which the algorithm moves sites to the top. To take a leading position, you need to know what SEO services in Karachi keywords to use in the text, how to choose them, and, most importantly, know the correct location of the keys.


What are keywords?

According to Keywords in the text are phrases that the user enters into the search bar to answer his question. The most popular search engines (PS) in the Russian Federation are Yandex and Google.

How do keywords affect a site's position in search results? First, search engines receive a request and run an algorithm that searches for keywords in the text. Several parameters perform the check at once. For example, words searched for in the title, text, subheadings, and alt attributes in pictures. The latter is essential if your customers are looking for images. 

The number of words depends on the volume of the text, and a few keywords are enough for the page to start promoting in search engines. 

Some authors follow the rules and place one key per 1000 characters. This option is considered optimal; the main thing is not to overdo it with placement. Otherwise, you can get assimilation. Do it at your discretion: you can place several phrases and get to the top or make 1000 characters between the keys. In any case, there can be a rise in the SERP since this is not the only factor that must be in the top position. We still need to work on external optimization and attract the target audience through social networks.


When choosing keys for your site, they should divide into several types:

  1. Informational. Usually, users go online to ask a question and get an answer to it. Information requests mainly contain phrases, "how to fix," "what is," "how to do," "what does it mean," and so on. Other options are not relevant to the questions, such as "weather in…". Sometimes a user wants to download a program or play a game, in which case the request will contain the words "play" and "download." Here, the visitor has the specific goal of downloading software or launching an online game.
  2. Navigational. The client expects to receive data about a specific object located nearby or an online resource. For example, "a clothing store in Moscow," "an online hardware store," "Pyaterochka store," i.e., the client is pre-configured to search for a brand or site.
  3. Commercial. Here, phrases are used that indicate the need to purchase or order goods with delivery. Accordingly, the primary keys are "buy," "promotion," "sale," "price," and others. 
  4. Transactional. Show that the customer is ready to take some action, for example, "sign up for a gym," "register," and so on. Clients often use questions to get the final result, for example, "how to get there," "how to register," "how to proceed." All of them are also transactional, although the question is at the beginning.

Search engines search for keywords in the text and look for information next to a person, especially when searching for goods in a particular store. This type of query is called "geo-dependent." For example, if you write "Pyaterochka store," several nearby buildings will appear, and addresses and phone numbers will also show. When you need to drive to a particular street, the city in the search line is optional; you need to write "how to get there" and the road's name with the house. Then, a map will appear that will automatically build a route. It is convenient if you create an Internet resource related to commerce. In the PS directories, you can specify the address and phone number to help you find the desired object faster.


How to find keywords for text?

When indexing, the robot checks not only for keys but also for the correct location in the text. Search robots have long learned to pay attention to words' endings and evaluate the semantic load. For example, suppose text is wholly devoted to the review of programs, & suddenly is a purchase of a car or an apartment in the paragraph. In that case, such articles will not occupy high positions.

Before compiling the semantic core, one should first determine the topic and choose the most popular niche. For example, if the author understands a particular profession and wants to talk about it, but there are few requests, then, in this case, one should look for another topic. For a quick search for keys, you need to use the popular services "YandexWordstat" and "Google Scheduler." In addition to them, there are also "Google trends," which can search queries by region and country.


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