A question asked by a user on a search engine results page (SERP) is marked as a featured snippet. The featured snippet shows up at the top of the search result, often with a direct answer to the user's question.
You can also see it at work in your Google SERP below:
- How do I boost SEO?
- How long does it take to get featured snippets?
- How do I obtain featured snippets?
- How can I obtain featured snippets for my site?
As you may have noticed, all questions above are phrased as "how" questions. People ask these types of questions each day and if keyword research tells us anything, they prefer find information around the web using these exact types of phrases. How do you think users who type in "how to boost SEO" or similar phrases find your website?
Your content must be unique and contain sufficient information to answer the user's query. That way, when someone asks Google a question like How To Boost SEO, you want your article to be ranked highly enough so that it will appear directly in the Featured Snippet section (or at least get indexed by Google). How can this be achieved?
- How To Boost SEO With Question Keywords Optimization
- How Long Does It Take To Get Featured Snippets?
- How Do I Obtain Featured Snippets?
By writing articles that cover common questions asked regarding topic related to your business, you stand a good chance of dominating the featured snippet section and earning backlinks to your website.
Repeat questions phrased as How To... in your article and cleverly weave them into your textual content so that you can keep users focused on finding an answer (instead of clicking to another page). How much off-page optimization you should do will depend on how competitive or easy it is for your particular industry question keyword phrase.
That is what we wrote when we came up with this article ourselves. We didn't copy anything from other sites (obviously), but we did include the SEO basics: How To Boost SEO, How Long Does It Take To Get Featured Snippets?, How Do I Obtain Featured Snippets?, How Can I obtain featured snippets for my site?
What we wrote is not that good either (that's what you can tell us privately). It lacks conversational value and it doesn't stand out from the other articles online. The reader probably won't share it with his friends on social media nor would he link to our article as a source of reference. How do we know? Because we tried doing so and no one shared or linked back to our page, at least so far.
That's because we didn't use any question keywords in our title and meta description tag: How To Boost SEO With Question Keywords Optimization, How Long Does It Take To Get Featured Snippets? How Do I Obtain Featured Snippets? How Can I obtain featured snippets for my site?, How To Boost SEO, How Long Does It Take To Get Featured Snippets? How Do I Obtain Featured Snippets How Can I obtained featured snippets for my site?, How To Boost SEO With Question Keywords Optimization, How Long Does It Take To Get Featured Snippets How Do I Obtain Featured Snippets How Can I obtained featured snippets for my site?
We just wrote the article and that's all. We didn't even bother with on-page optimization, because we knew it wouldn't have made a difference. If you don't know how to optimize your page properly, this is what happens:
you waste your time and money. If you don't know how to get High-Quality backlinks, this is what happens: you waste your time and money. How To Boost SEO isn't a simple task for newbies in digital marketing. It requires a lot of research and efforts and sometimes it doesn't even work if you're competing against big brands that already own the page one spots on search engines.
What we didn't realize is that there are lots of people who still think they can achieve ranking high up on Google by following the instructions from some gurus out there on the internet--gurus who sell courses about How To Boost SEO (which usually includes keywords like How To Boost SEO, How Long Does It Take To Get Featured Snippets? How Do I Obtain Featured Snippets How Can I obtained featured snippets for my site?).
In most cases, these gurus won't show you how to get backlinks from High-Quality websites. Why? Because they don't have any clue about the real practices of digital marketing. They just copy and paste random things from other sites and they'll tell you what works in one article, but when you try it out yourself, nothing will happen--because what they're talking about is not going to work ever!
Runway.bz is a leading SEO agency in Toronto, Ontario. Our expert SEO consultants can help you create an effective SEO plan for your business. Furqan is our SEO Specialist, loves to write about SEO and blogging tips