Apart from your brand name, your company logo is one of the first things people see when they come across your company — and it's something they'll see and notice every time they come across your firm in the future. Your company's logo must tell the correct story. You want it to reflect your personality and be instantly recognizable as being exclusive to your firm.
LOGO DESIGN AND BRAND RE-LAUNCHING
When your business originally started and a logo was created, it was most likely a wonderful representation of everything you stood for. But, as we all know, no corporation can stay in the same place for long. Over time, businesses expand and change dramatically. The company introduces new services, products, and missions. Mergers and acquisitions happen all the time. Changes in a company are normally something to be proud of because they are often the result of growth and development. Unfortunately, these good alterations may make a company's initial logo less than completely relevant. A logo change may be just what you need to communicate a shift in your company's direction.
YOU NEED TO MAKE A BRAND UP-TO-DATE
Rebranding doesn’t need to be sudden. There are times when brands make minor adjustments over time. Their brand identity is still well-known and recognized by all. Apple, Mercedes-Benz, and Coca-Cola, to name a few!
These companies have existed for a long time.
BENEFITS OF REDESIGNING LOGO
Re-launching a company has many advantages. Also, redesigning of logo design does wonders in this re-launching. Here are some benefits of logo redesigning.
- YOUR COMPANY STANDS OUT IN A CROWDED MARKET
A company's brand logo design is its distinguishing feature. You should rename it if you don't think it's appealing. Keep in mind that there is a plethora of various logos available. There's a good possibility your logo will be lost if it doesn't win a competition. However, be cautious when revamping your logo. It may be even worse than before.
In 2014, Pizza Hut, for example, debuted a new logo design. They didn't make any major adjustments. The logo's characteristic hut roof and script wordmark are still there. Unfortunately, when inserting a smear of tomato sauce in the new version of the logo, the corporation made a mistake.
2. IT AIDS IN THE PROMOTION OF YOUR BRAND ACROSS ALL MEDIA PLATFORMS
A robust marketing strategy is essential for any startup.
Promoting your brand across various social media networks might yield beneficial effects. Paid advertising, print materials, trade exhibitions, and everything in between are examples of these channels. That is why you must design a brand logo that will be instantly recognizable. Because they differ, you'll need to customize your logo for each social network platform separately.
3. ATTRACT THE ATTENTION OF THE AUDIENCE
While there are numerous advantages to rebranding, the most important is that it attracts the attention of the target audience.
4. ACTIVATE EMOTIONS AND RECALL MEMORIES
Do you recall a child's reaction to seeing a McDonald's logo? When children hear or see anything associated with McDonald's, they always smile. But what distinguishes this brand's logo from others?
The straightforwardness. There is only a single design element involved. There's nothing else. It also makes it much easier for the buyer to recall the logo!
This method of logo rebranding can be used by you as well. You require a logo that is clutter-free. Use simple design elements as much as possible!
5. CALL ASSOCIATIONS WITH A NEW BRAND AND LOGO
Associations are extremely important in influencing a customer's thoughts.
What does this imply?
Let's pretend you enjoy eating apples. You also enjoy using high-end technology. You begin to eat an apple and consider purchasing a new laptop. "Apple" is the first brand name that comes to mind.
SOME OTHER PROS OF NEW LOGO DESIGN
● Your company's image will be improved by redesigning your logo. It provides your company with a new, energizing look.
● It restores the former impression that your previous logo left behind. It creates a positive image, which is a branding tactic that can help your business overcome any previous bad perceptions.
● It creates a sense of service enhancement that draws your clients' attention.
● A good logo makeover demonstrates the company's capacity to adapt to changing business conditions throughout time. However, this is more appropriate to firms that provide products and services over time.
● Because of the trendy vibe your logo conveys, it increases the number of potential customers.
UPDATION OF LOGO DESIGN WITH BRAND RE-LAUNCHING – FINAL THOUGHTS
Your logo is the face of your company to the rest of the world. It has a significant impact on how customers perceive your organization and whether or not they have a favorable first impression. Redesigning a logo that is visibly outdated, excessively complex, or no longer relevant is a smart idea. If you're going to invest in a logo redesign, make sure to think about how to keep your brand's integrity and distinguishable design components while modernizing for a more current feel.