Article Name: How Facebook Ads Work For Small Businesses


Advertising has changed in leaps and bounds in the twenty-first century. Traditional advertising mediums like print media, radio, and TV commercials are slowly biting the dust. All brands know that social media is one of the first platforms you can use to get leads online.

Many small businesses, who earlier relied on word-of-mouth marketing, have now realized how important Facebook is to get leads online. Some hire freelancers while others avail of Facebook Ads management Services to get their share of online leads.


Why do businesses consider Facebook ads effective for their marketing goals?

One word- narrowcasting. In the current high competition scenario, brands have no option but to find effective ways to target their niche audience. ‘Broadcasting’ adverts on TV, radio, or print media doesn’t guarantee a return on investment (ROI).

Facebook and Google Ads, on the other hand, give business owners an ROI that can be measured and improved upon. However, this depends on how well you go about getting your Facebook ad made.


Interesting Facebook ads features

Facebook ads give you immense flexibility and customization. Depending on your niche, you can use Facebook ads in various ways- to sell a product, to raise awareness, to promote a mobile app, and so on.


As there is intense competition within the niche, businesses have to come up with ad copy and visuals that stand out from the rest. Besides this, Facebook also provides you with nifty features that let you target the exact people you want to know.


Audiences you can choose

Facebook’s most handy feature, you need to make sure you choose the right audience for complete value for money. This also allows you to target people within your niche who would usually be out-of-bounds for you otherwise. For instance, a local shoe shop can target national and international customers via Facebook ads. There are three types of audiences you can choose from-

       Core- Facebook allows you to build a core audience with the help of various filters. For example, a local mom-and-pop shoe retailer can advertise its products to its locations’ immediate neighborhood.

       Customized- Here, you can add leads to your Facebook ad campaign from non-Facebook sources. This could be website visitors (from mobile, desktop or laptop), customer email lists, and many more.

       Look Alike- These types of audiences help you to increase your brand’s reach by using your customer’s profiles as a marker. Facebook will use your customer’s profiles and create a similar profiled audience that you can use for your marketing campaign.


Attach a Pixel

Facebook gives you the flexibility to target whoever visits your website or Facebook page with the help of the Facebook Pixel. This is one feature that allows you to do cross-border marketing. Attaching a Facebook Pixel to your website may require the services of a professional, but the investment is worth it.


Budgeting and Scheduling

Facebook allows you to spend as much as you want on your ad campaign. You can choose from a daily budgeted spend to a lifetime budget for the entire campaign. During the campaign, you can make tweaks here and there to perfect it.

To measure the success of your Facebook ad campaign, you can check out the various Key Performance Indicators (KPIs) that Facebook provides-


       Cost per Click- This refers to the cost incurred when someone clicks on the link, like, or any other goal you choose.

       Reach- The total number of people that your ad has been displayed to in their newsfeed.

       Total as spend- The total amount of money spent on the ad campaign

       Click-through rate (CTR) - The percentage of people who clicked on your ad in their newsfeed.


In conclusion

Facebook ads are a great way for brands to expand their reach and sales. It is more efficient, easy to access, and cost-effective to advertise than traditional marketing mediums. With the genuine leads you get from here, small businesses have a great opportunity to expand their business without spending on physical infrastructure or manpower. In fact, there are local businesses that have rivaled the reach of deep-pocketed multinationals with a great product and a strategic Facebook ad campaign.

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