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Tips And Tricks on How to Design an Effective Logo


What is the first thing that you think of when you see a logo?

Most people would say it's the design, but there are many other aspects to consider.

In this article,

I will be giving you tips on how to design an interactive logo that has depth and meaning behind it!

So without further ado, let’s read all about them.

Tip #01: Use negative space to your advantage.

Now you might be wondering what are negative spaces in logo design?

Negative space is the empty area around and between elements in a composition.

And when it comes to logo designing, it works best when used correctly. Some people don’t even realize that negative spaces exist within a particular logo. So when designing a logo, you have to think about how the negative space will affect the logo as a whole since these spaces can go a long way.

One of the things you need to focus on while putting together a logo design is to add depth & meaning to your logo. In most cases, negative space will serve as the backdrop for your logo; although, it makes some sense of flow in your logo design, but it won’t be able to do a perfect job.

Tip #02: Complementary colors should be used sparingly but effectively!

Using too much complementary color can result in your design being aesthetically unpleasing, however using complementary colors sparingly can improve the design. Using complementary colors can give your logo a sense of depth as well.

Complementary colors are two colors that sit opposite each other on the color wheel and produce maximum contrast when combined together, which makes them perfect for logos. For example, blue & orange is an example of complementary coloring! When designing with this type of color scheme make sure to use only one or two small areas in your design so it won't look overpowering or cluttered.

Tip #03: Make sure to use graphic elements, whether they are shapes or typography!

Using only text can result in your logo looking boring and bland. Logos that don't have any graphics next to the text might not be as effective when it comes to branding. Although you want your design to look sophisticated and modern; at the end of the day a logo has one main purpose which is representing a brand so incorporating some type of graphic element will help with achieving this goal! Graphic elements such as lines, dots & symbols should all be used sparingly but effectively. Using too much can make your logo become cluttered and unappealing whereas using very little makes no difference.

Tip #04 : Make sure to use a palette that compliments the logo!

When designing your logo, it's important to include colors that are in line with the company brand. The color scheme should reflect what type of product or service you offer and attract the target audience for your business as well. There is no point using bright yellow if you're trying to represent an adult orientated clothing store because this won't be appealing enough for their customers.

When choosing colors make sure they compliment each other rather than clash together which will result in making your design look unappealing and distracting from its main purpose which is branding.

For example; dark blue & red might not work well when designing a kids toy website since these two colors have negative connotations associated with them. Whereas, blue & orange is a common color scheme used by many kids toy websites because these two colors are viewed as happy and playful.

This is why it's important to use colors that will entice the target audience.

Tip #05: Make sure to add a symbol or logo element that represents the company!

When designing your own logo, it's important to include some kind of graphic element so people can identify and remember you from other competitors. This will help with building brand recognition which in return will result in increasing the overall profit for your business as well. When designing an animated business logo, make sure the graphic is modern looking otherwise its purpose won't be fulfilled.

For example; if you are designing a new website for an adult store then adding elements such as hearts & flowers wouldn't be appropriate because they aren’t representative enough of what type of products & services you offer. As a result, you will get a highly professional looking logo to help you stand out.

Tip #06: Make sure to include descriptive text!

Having descriptive words next to your logo can make it easier for customers to relate what type of business they are viewing as well as making them aware of the purpose behind it. It's important to have a logo that is simple yet effective otherwise the main purpose of your design will be lost.

For example; if you are designing a new website for a florist shop then using descriptive words such as 'flowers' or 'fresh flowers' will make it easier for customers to understand the purpose of your business.

This is why descriptive words are an important consideration when designing a logo because they can help with brand recognition which in return results in more sales! It's not just about creating interesting graphics, but also having text that accurately represents what type of business you are.

Concluding Thoughts

Well now you know the best tips for designing a logo, it's time to get out there and start creating your own designs! Remember that logos can take days or sometimes even weeks so don't rush into things and make sure to carefully consider every element. If done correctly then results will be seen almost immediately because people are much more likely to trust businesses with professional looking logos rather than those who have amateurish ones which might result in lost sales.

So that's all for the day, until next time! :)


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