Skip to main content

How AI Could Improve Your SEO

 In recent years, artificial intelligence (AI) has been making significant waves across various industries. Our previous article on ‘AI Trends for 2019’ explores its various impacts, such as making visual searches more advanced, improving logistics, and creating smarter virtual assistants. Similarly, search engine optimization (SEO) is another trend that leads to greater online visibility for companies and improves website traffic. Working hand in hand, these two technologies can generate greater insights, increase automation, and lead to greater personalisation in the long run:

It can boost customer personalisation

Experts agree that we are entering an age of hyper personalisation, with customers gravitating towards brands that zero in on their preferences. Through big data analysis, digital marketing campaigns can be more directly geared towards customers, such as presenting more personalized product recommendations. For instance, AI can create unique user experiences based on brand information, which can help generate vital keywords and useful search terms. Retail brand Thread uses its AI algorithm to tailor its clothing recommendations to suit each customer’s personal needs, instead of depending on individual stylists.

It can lead to greater efficiency and quality in terms of content

When users search for your product or service online, ranking high on a search engine like Google is the goal. An article by Nate Need on ReadWrite describes how the more reputable links a site has directed towards it, the higher it will rank. Better written content and blog posts mean that you’ll receive a higher rate of return when you use SEO. Over time, it is likely that AI will enable Google to develop more effective algorithms in terms of quality evaluation, so creating quality content to engage your target audience is the key to boost your rankings.

It can lead to increased conversion and better customer experience

Lastly, AI can improve the process of data analysis and make digital advertising even more effective. Business2Community states how natural language processing, which is powered through AI is a useful tool in website optimization. Features like spellcheck, auto complete, auto correct, and suggesting related keywords will make it much easier and more intuitive for users to find your products online. Within company websites, it can help users find the correct information much more quickly and answer any queries or address concerns they might have.

In the future, merging AI with SEO can help benefit your company in numerous ways. Through automated learning and big data analysis, you can offer more effective and personalized solutions to customers, increasing the opportunity for growth and development


Popular posts from this blog

Superstitions in the Information Technology industry, according to ERA

  In the modern age in which we live, the age is used on a daily basis. Although we value generation along with our smartphones and Wi-Fi, we are temporarily able to stop and wonder how our devices definitely work. Technology is becoming increasingly dynamic and complex, making it difficult for the average person to understand what painting is all about. This misunderstanding can then lead to superstitions and misinformation that can do more harm than good.   Whether you're definitely buying your first laptop computer or turning your home into a smart home, you might as well ask what are some of the recurring myths in the Information Technology industry. Are In fact, you might assume that many of these superstitions are actually due to the fact that they are too many. To help you learn more about the technical information and how you use it on an afternoon basis throughout the day. Here are some common misconceptions within the IT enterprise.     Closing apps that open inside

How image recognition transforms business processes and business Engagement?

  The global image recognition industry is anticipated to be worth $38.9 billion by 2021. Meticulously, this technology is becoming more popular and in-demand – but what is the reason behind it? Many sectors use new technology in different ways, png to dds converter and image recognition software is no exception.  For greater visibility of the brand, the business has png to dds converter.  What is image recognition technology? Image recognition technology is a term used to describe a type of technology that recognises images. This technology is primarily intended to retrieve, process, evaluate, and interpret images, photos, and high-dimensional data. It collects information from the "real world" and converts it into useful information in a variety of formats.  This might range from uploading a photo of a group of pals to Facebook, which automatically tags each individual, to doing a digital fingerprint scan to identify a person's identification. Various png to dds conver

How to Increase Your Blog Traffic by 60%

  If you're wondering how to increase your blog traffic, this article has a few tips to help you out. The author of the article explains that there are many different ways to improve your blog traffic and even offers a few ways to get started in just two minutes! Why Your Blog Needs a Strategy A blog needs to have a strategy to be successful. One of the most important aspects of a blog strategy is optimizing your content for search engines and social media. You should also consider having a call-to-action in every post as well as an educational section with content on how to do things such as interview guests, write guest posts, and take surveys. Blogging is all about self-expression, which means that it can be difficult to define a solid strategy for your blog. What exactly do you want to write about? An easy way to follow a strategy is by creating a "blog post plan". A blog post plan can give you an idea of what your blog posts should include and who they should be