Expansion Of Your Business Globally: 9 Key Steps


In a world where competition is rising at a faster pace, new businesses are emerging like wildfire. Your business needs to have a solid strategy to get a prominent presence in the competitive marketplace.

However, if you are unaware of how to go about it, then digital branding services are likely to help you set up your business and globalize it. If you know about the ongoing competition in the digital markets today, then bending over backward to make your business thrive is the best you have. The race to elevate your presence is never-ending. Hence, following the below-mentioned factors are crucial to earning your business reach the potential target market.

Conduct a "Deep Dive" Due Diligence

Globalizing your business requires you to understand the impact it will have fully—the effect on the online markets and your potential customers. However, following the below-mentioned steps might help you gain unlimited potential in this regard. 

  • Assess your product's sales potential by analyzing the local market segments.
  • Identify industry gaps in terms of local products. Are there demands that a local company is unable to meet?
  • Evaluate their SWOTs against their competitors. Local products are likely to be more expensive than yours. Can your product sell in the market?
  • Assess the size and potential of the market. When will you be able to capture your targeted sales, and what is the size of the market?

Plan and develop your business strategy

Economies, cultures, governments, and market conditions all influence a market's nuances. Business strategies and plans must be localized to ensure local success. Hence, while staying linked to the corporation's overall goals and strategy.

  • Make short-, midrange and long-range plans. Calculate benefits and progress based on these plans.
  • Determine objectives, goals, and metrics of success.
  • Develop and refine the business model. Establish a new company, a branch, or a sales office.
  • Create a top-down budget for the year.
  • Identify the commit dates for tactical projects.

Set up a team for the beachhead

It's not uncommon for companies to use executives from their parent companies to form local teams. However, this process slows down and increases risk. Besides this, the company has hired the best senior management team and has hit the ground running as it accelerates key readiness initiatives and validates assumptions quickly.

  • You can outsource interim leadership to executive leadership organizations, which have experience in providing interim leadership.
  • A local company may be able to assist with financial management.
  • Make sure permanent leaders lead the organization.

Ready-to-market products

Make the necessary steps to market-ready your offerings in response to the product gap analysis. Hence,  it is essential when you are planning to start a new venture. 

  • Review regulations and obtain certification if necessary to ensure compliance with government and industry regulations.
  • Consider whether the product needs to be localized. Ensure that the translation of your product's name is accurate in the local language.
  • Examine the trademarks - some countries are known for copying good ideas.
  • Establish local standards and conduct quality assurance testing.
  • Establish a local logistics network to distribute products. How will you market your products?

Preparedness of the organization

Suppose a business expects its employees to be engaged and execute the company's plans. In that case, it must be flexible with its policies and procedures because language, regulations, and customs differ in an international operation. However, it may have short-term benefits to have a "one size fits all" mentality, but it will negatively impact over time.

  • Assess your organization's structure to ensure success.
  • Develop policies, procedures, and handbooks that strike a balance between company policy and local requirements.
  • Set up competitive benefit programs to attract local talent.
  • Offer competitive compensation packages following local customs and standards.
  • So, integrate your local information technology infrastructure with your domestic infrastructure.
  • Managing payroll and human resource functions is another process that lends itself to outsourcing.

Defining your go-to-market strategy

It would be best to create a comprehensive, cohesive strategy that accounts for several factors: sales strategy, sales delivery, branding, marketing programs, and pricing. Moreover, these factors all work together to create clear market differentiators that drive market acceptance and revenue growth.

  • Determine the best sales model for your company: direct, indirect, OEM, distributor, or hybrid?
  • Identify your sales method: solution-based, feature-based, consultative, or price-based?
  • Decide whether a new brand will be created or if the parent brand will be used.
  • Come up with a marketing strategy and KPIs.
  • Analyze your pricing model - consumers are very price-sensitive in less developed nations, so your product may not suit the environment.

Budget your final expenditures 

By implementing the above steps, stakeholders should be able to develop a budget that is ambitious but doable and owned by your local team.

  • Prepare annual business plans with clear key performance indicators for three years and six months, and update them once a year.
  • Conduct quarterly reviews of operations.
  • Set up a budget-to-actual reporting system that is updated in real-time (or at least every week)

The readiness of the tax and financial systems

Ensure that your foreign entity adheres to local corporate policies and procedures by setting up the proper tax and financial infrastructure early on.

  • It may be wise to outsource accounting, payroll, and tax.
  • Hence, develop relationships with local banks.
  • Make sure you have a risk management plan in place.
  • Prepare a transfer pricing study.
  • Identify how you will repatriate cash.

Closely collaborate with local businesses

The ecosystem can be built by partnering with third parties to offer complementary products and services. However, having these relationships can allow the organization to scale while minimizing the financial risks.

  • Establish alliances, partnerships, and distributorships.
  • Moreover, design a business model and ecosystem strategy.
  • Manage and foster relationships within the alliance team.

Global markets offer more excellent growth opportunities for most businesses, so it is not for the fainthearted to expand overseas. Excellent results can be achieved when "going global" is done carefully and by outsourcing administrative functions.

Final thoughts

Your business requires robust strategies before launching it in the market. However, being sure of the ongoing competition is a must. All in all, we hope reading this article helps you set up your business in the global market today. All the best!

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